Hispanic Market
Reaching the Hispanic market requires much more than simple translations—it demands a deep understanding of culture, language, and demographics. Many campaigns fail because they rely on generic messaging or poor translations, which reduces their impact. At Soluntix Consulting, we help governments, businesses, and nonprofits design strategies that truly connect with Hispanic audiences. Our tailored programs and culturally accurate communication ensure that your message is not only understood, but also trusted and embraced.
Culturally Accurate Communication Strategies
Development of messages that reflect the culture, values, and realities of the Hispanic community, avoiding literal translations that weaken the impact.
✦ Example: A state health campaign is redesigned so that the Spanish version uses clear, culturally relevant language, leading to higher community participation.
Targeted Campaigns for the Mexican and Mexican-American Market
Design of initiatives and content that acknowledge that most Hispanics in the U.S. are of Mexican origin, adapting messages to their cultural and social context.
✦ Example: A financial services company adjusts its advertising to highlight topics relevant to Mexican-American families, such as savings and remittances.
Hispanic Marketing Training
Workshops for communication and marketing teams on how to design campaigns that resonate with Hispanic audiences.
✦ Example: A chamber of commerce in Nevada receives training to improve promotional materials for Hispanic entrepreneurs.
Binational Community Programs
Support in creating social, educational, or economic programs that impact Hispanic communities in the U.S. and families in Mexico.
✦ Example: A Mexican consulate in the U.S. launches a financial education program in Spanish for migrants who send remittances to Mexico.